Typography in Motion: System Thinking for After Effects Designers

Most designers learn to build systems in print or digital, paragraph styles, shared swatches, reusable grids. But the moment we open After Effects, that structure disappears. Each headline becomes a one-off layer, every change a manual fix. This article explores how to bring that design logic back into motion. By linking typography to master styles and centralising copy, you can update once and watch every instance follow. It’s not about coding, it’s about thinking like a designer who builds for scale.