meet archetype

Complete animated brand guidelines system designed for architecture firms, interior designers, and spatial design studios and anyone creating brands with structure, clarity, and sophistication..

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Archetype Animated Brand Guidelines

This isn't just templates. It's a complete brand production workflow.

WHAT'S INCLUDED

10 comprehensive sections covering every aspect of brand identity:

Creating comprehensive brand guidelines from scratch takes weeks:

-40+ hours designing
-10+ sections
-Hours animating everything smoothly
-Building consistent color and font systems
-Creating presentation mockups
-Ensuring brand consistency across deliverables

Then every new client means another
3-5 hours of manual updates:

-Hunting through layers to change colors
-Breaking designs when switching fonts
-Updating text in dozens of compositions
-Re-linking logos across every scene

  • 1.0 Our Values — Brand purpose and principles

  • 2.0 Logo Usage — Specifications and applications

  • 3.0 Typography — Font system and hierarchy

  • 4.0 Color — Palette and usage guidelines

  • 5.0 Motion Design — Animation principles

  • 6.0 Grid System — Layout and structure

  • 7.0 Imagery — Photography style and treatment

  • 8.0 Application — Real-world brand examples

  • 9.0 Iconography — Icon style and usage

  • 10.0 Web/UI — Digital applications

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High-energy 60 second video designed for maximum impact. Perfect for:

  • Social media launches

  • Pitch deck openers

  • Investor presentations

  • Website hero videos

  • LinkedIn announcements Fast-paced. Impactful. Memorable.

BRAND MANAGER TOOLKIT

This is what makes the system different.

Four professional automation features that save hours on every project:

3+ hours of manual updates With this toolkit: 30 seconds

  • COLOR MANAGER Change your entire brand palette in seconds. One click updates colors across both the guidelines AND promo templates simultaneously. No hunting through layers.

  • FONT MANAGER Update typography project-wide while maintaining hierarchy and styling automatically. Change fonts once, update everywhere.

  • WORD REPLACER Update brand names, taglines, and copy throughout the entire project with a single action. Perfect for client work.

  • FILE REPLACER Swap logos, images, and assets across all compositions instantly. No manual file linking or layer searching.

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Smart Button UI Controls

Smart Button UI Controls

Logo Exclusion Zone

Logo Exclusion Zone

Smart color value conversions

Smart color value conversions

Exclusively created Apple Device Mockups included

COMPLETE TUTORIALS INCLUDED

QUICK START GUIDE (8 MINUTES)

Get up and running immediately. Learn the four essential toolkit steps to customize your first project in under 10 minutes.

COMPLETE TUTORIAL (12 MINUTES)

Deep dive into project structure, advanced features, workflow optimization, and best practices.

Ready to Purchase

14-day money-back guarantee Instant download Secure checkout

INCLUDES:

  • Animated brand guidelines (10 sections) with real world copy and content

  • Brand launch promo (60 sec)

  • Brand Manager toolkit (4 automation features)

  • 5 Apple device mockups

  • Commercial license (unlimited client use)

  • Quick Start tutorial (8 min)

  • Complete tutorial (12 min)

  • Email support

  • Lifetime updates

£299 One-time payment

First 10 customers £100 off with EARLYBIRD100 at checkout

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FAQs

  • Yes! Commercial license included. Use for unlimited client projects and keep 100% of your fees. No attribution required.

  • No. Everything runs in native After Effects with no additional plugins required.

  • CC 2020 or newer. Works on both Mac and Windows.

  • Completely. Change colors, fonts, text, logos—everything. You have full access to the project file.

  • About 30 minutes for your first project. Faster as you learn the workflow. The toolkit automates most updates.

  • Yes. You have full access to the project file. Customize as much or as little as you want.